Users will soon have a updated setting that permits them to cut down on the amount of AI-made videos appearing in their feeds. This step comes as the company announced that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global release. This development comes amid a rise in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
It has been noted that nearly 10% of the most rapidly expanding video streams on a popular video site only show content made by AI. A considerable share of this content is deemed low-quality AI content, a term for inferior, factory-style content that is typically absurd or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, including AI artwork to educational videos, and we want to offer the community the option to see more or less of that, based on their own likes,” said a company executive.
Scale of AI Content
The service shared that there are now over a billion videos on its service identified as artificially created. Overall, over 100 m videos are added to the platform each day, making AI-generated material a minor percentage of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI content they watch by accessing the topic control setting in the app and selecting AI-made media. Additional categories that are already be controlled under the tool encompass news, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate content makers to label convincing artificially created content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be taken down under its terms of service.
Additionally, the platform will now attach an artificially created watermark to content produced via its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This action is designed to deter users from attempting to evade the labeling process.
AI Literacy Programs
The company is additionally establishing a $2 million educational fund for professionals and organizations to develop learning resources about using AI responsibly. This program will benefit non-profit groups focused on training coding and technology.
Platform Protection
The platform has supported its safety measures, amid controversy over proposals to lay off hundreds of safety staff in the UK. The company is expected to cut 439 jobs in its trust and safety division in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content ahead of it is viewed by humans. TikTok announced a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
